The Era of Data Storytelling – Fueling a Data Driven Culture.
With all the hype around big data, surprisingly, many organizations continue to struggle with creating ‘useful and intelligent’ analytics that deliver true business impact. Plagued by immutable data cultures that harbor silo-reporting practices, those organizations must find innovative ways to re-engage their users and exploit data to stay ahead of competitors. One of the most effective ways to create a data-driven culture is by using the power of storytelling to communicate data and influence actions. Science has proven that by tapping into the emotion, storytelling can drive high user engagement, ownership and adoption. Explore why data storytellers the future of big data and how they will disrupt today’s data culture. Join me as I draw from real-world experiences of building over 100's data stories from companies like Shell, Nestle, Kimberly Clark and much more.